I have just heard about some promotional products I have just come across on radio 5 live. The interview that took place was about 19:10 GMT. The South African gentleman on the radio was talking about protective helmets and horns printed in the colours of all the competing teams.
I was compelled to do a Google search for the fabulous names I had just heard on the radio. I came up with Vuvuzela (pronounced booboozayla), Sockzela, Zazu & Makoya football fan helmet.
The gentleman went on to demonstrate six different horns, with wonderfully colourful names, with six different mini tunes. He started off with the long horns and proceeded to blow mini tunes from the largest down to one he called Mini Vuvuzela.
Like other promotional products they can be branded in many different ways. Some have an all over print, some can be printed in one position, some all over, some have flag attachments with a large print area to really maximize the opportunity and some can even be decorated with beads. A truly fantastic array of print methods that will be suitable for any logos of any required size.
They look fabulous when you see them individually but we may even see teams in unison and on television that could look and sound fantastic and really create the South African World Cup vibe.
By the end I was excited about these promotional products and want to introduce them on to my website. Then I started thinking and is it really a product that the UK and Europe would buy in to?
The other promotional products he spoke about were football fan helmets. What why would you need a helmet at a football match? Apparently it is as bad as it sounds. Most workers had a helmet for work and they would go straight from work to the football. Once there the helmets would be worn to protect themselves from objects being thrown.
Over time protection turned in to fashion statement and someone was able to seize the marketing opportunity and people now have tremendous pride in there helmets.
In summations I think I will wait and see how the pundits refer to the world cup horns, Vuvuzelas, over the next couple of months during the World Cup in South Africa. As far as the helmets, I think not. However, I do see what a brilliant idea it was for South Africa, and may be elsewhere to market and sell them.