Maybe you fell in love with horses as a little girl, or perhaps riding was something you stumbled into as an adult. No matter how you became part of the horse world, it is now a big part of your life. Here are three tips to help your equestrian business gain some exposure and be on its way to success.
Not the kind that goes on horses, but rather as in the marketing type. Develop your brand and get it everywhere you can think horse people might see it. A custom set of horse jumps might make a nice addition to your show arena, and just think of how many riders will cross over them, not to mention the photographs proud parents will take. That single set of jumps can potentially generate a lot of exposure for your business.
Yes, social media really is that important to your business. Effective social media strategies can help develop a loyal customer base. You’ll want to think beyond your personal Facebook page and make the effort to set up and develop business pages on all the major social media sites.
Remember, this is basically free advertising, so go ahead and devote the time to making your pages and profiles really stand out. You might consider special promotions or discounts that are only available through these accounts to promote fans and followers. Text messaging campaigns can be another great way to capture the excitement of digital marketing.
Horse people seem to know one another within each town. Take the time to develop positive relationships with horse owners, other equine-related businesses, and local large animal veterinarians. Depending on your type of business, you might want to contact any colleges and universities that have equestrian teams to see about getting involved in their programs.
No matter what marketing strategies you employ, work to establish yourself as an authority in your field and remember to always maintain a professional and courteous attitude.