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The Process Of Trademark Registration Great efforts are employed in creation of a brand. The process entails designing a symbol or a name the is used to give identity to the product in the market and distinguish it from others. It is the basic form of identity used by consumers to search for the product in the market. Uniqueness is a basic requirement in selection and design of the trademark. This is a basic requirement in registration that ensures there is no other product that bears the same product in the market. Relevance to the product is one of the major factors that the product manufacturer should consider when designing the desired trademark. Assistance to ensure a fulfilling process of trademark registration is essential and may be sought from the attorneys. Though not mandatory, this is an essential step that ensures there is adequate guidance in filing for registration as well as adequate advice on the requirements to meet in the process. The lawyer selected for this purpose must have a full understanding of the laws relating to registration in order to offer the guidance required.
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Before filing for registration a search for the symbol or name used is conducted extensively. The search takes place at the registering agent’s office taking into consideration comparison the registered trademarks against the desired one. In the event the trademark may be in use by another company or brand the registrar the requests for a change and design of a new trademark.
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The cost of trademark registration varies between states. Where services of an attorney have been used, the cost is higher as the attorney fee is separate from the registration fee. The fee applied in this regard is only at the time of registration and serves for the full period that the trademark is in use. The process of registration takes time after the initial filing of the registration requirement. To enhance a smooth flow of the process, the applicant needs to maintain a follow-up during the process and provide with further details that may be requested by the registering agency. Registration agencies ensure they provide with a platform through which applicants can make the follow-up with ease and convenience. Trademark registration provides with the identity required for the product once it hits the target market. It is of paramount importance and therefore need to be undertaken with caution. This can be achieved according to by ensuring the laid out procedure in registration is followed with due diligence. Guidance to ensure a complete and satisfactory process is therefore important and need to be sought from a reliable source by the applicant.